​Have you ever had a potential customer call you and ask the most general question of all? "What does your company do or what services do you provide?" That is a big question for a new business still trying to find its way in the world. Your answer to that question can determine if you get the client or not. First let's talk about ways to assure the person on the other end is confused and probably will not call you back.

As I celebrate Black History this month my thoughts wonder to the future. It is never possible to predict exactly what will happen but, it is possible to make plans and act on them.
How will history remember you?
How will history remember your business? 
Do you plan with this type of longevity in mind or are you still in survival mood?
With the guidance of a great business book, The Pumpkin Plan by Mike Michalowicz, I sat down and wrote out the reasons I began my business in the first place and projected what I wanted to achieve with it.
It is easier to push forward when you know where you want to go and the impact you want to make and leave in the world.

Today I invite you to dream gigantically!
Write those dreams down and keep them.
Tweek them as your desire changes and as you accomplish them.
Keep them close so you can break them out and look at them any time you are in a tough spot.
And feel free to keep them private and share them only as needed.
I think it is more fun that way.

Karen, The Delivery Diva

P.S.
Who is your favorite history hero? Mine is Harriet Jacobs and if you ever get a chance to read this narrative "Incidents In The Life of A Slave Girl" you will be inspired and amazed. 

Last week a middleman that helps me find contracts in New Jersey and other Northern States gave me a call. He is a great source and has helped my business grow. He said he had a 3-part contract for me that would have been a super big deal for the landscape of my business. I submitted my quotes to the company and was ready to start service the next day. Sadly, my middleman called back and said they decided to stick with their current provider for now.
What do you think my first feelings were after I heard those words? Sadness, anger, disappointment or maybe even dread. Well, anyone who has been in business for a while knows that it is not for the faint of heart. Believe me or not, I felt encouraged. Yep!
Just knowing that it was possible with 1 call to change everything for the better made me excited about the future.
I got on the phone with my middleman and asked some questions about why I did not get the contract. He found out that the company was paying a lot less for the services and were a little afraid to pay more because of the experience they are having with the current provider. Hearing that made me even more excited! Why you ask? Well, in this business you truly get what you pay for. If price is the only reason, they did not choose Rollin, I knew they would be back.
I am happy to report that since just last week I have made 2 deliveries for that company at an even higher rate because their provider could not make it to all the stops at the last minute.
The moral of this story. You get to choose how you use your business disappointments. Learn from them and grow. Don't see it as a no but as a not right now.
Leave a comment below and tell your business story.

Karen, The Delivery Diva