Have you ever watched the show "The Mask Singer"?
It is a singing competition where all the contestants are well know people in mask.
They are not all singers.
Some of them are athletes, social influencers and a variety of other famous people.
It is such a great show because sometimes you have no idea who is behind the mask.
Some of them are great singers that you had no idea could sing.
Some of them can not sing but you know they will not be on the show long before getting voted off. As I watched the last 2 seasons, I have thought about how my business can take some cues from this show.