It's a whole new decade! Not just a New Year. I went to a vision board event hosted by The Vine last year and I have been really interested in them every since. This is not mine in the picture because I am still working on it but there is one thing I noticed while setting my business goals for this year.
What should we as small business owners be putting in writing?
We should be putting everything in writing.
Everything like what?
Every action taken in your business should be put down in writing.
Everything that you do and that your employee's do should be put in writing.
There should be a written process for every action in your business.
How many times have you wanted something to eat or something from a store that delivers only to hear that you are out of the delivery range.
I know that can be super annoying.
When Jimmy John's first moved to my area, with there advertised speedy delivery, I called to give them a try.
Surprisingly, I was out of the delivery range.
Rollin has used the pick lady as our logo for sometime now.
I drew her on my old ipad at the beginning of the journey.
I really do enjoy the logo but I think it is time for the design to grow up a little
What do I mean by that?
The pink lady logo is absent on lot of our products because she is hard to replicate.
The background colors and variety of other colors makes her mega expensive to print onto other items.
Often people do not realize what she is.
So even with the complicated coloring they still do not get the message of a lady on skates.
I was new to business when I drew her up and I think I missed the main point of a logo.
To be recognized and easy to remember.
Here is our old logo.
I pulled into the driveway of a first time delivery client for The Medicine Shoppe Salisbury.
The nice lady met me outside and signed for her medication.
She said "you have the easiest job there don't you?
I explained how The Medicine Shoppe contracts with my Company to deliver to their clients and that I owned a courier company.
She responded: "Oh so you sell vacuum cleaners?"
Some of my clients have schedules that would make the President need a nap.
They often tell me that I just don't understand how busy they are.
Sometimes there comes a time in the life of your business when you have to admit it just isn't working.
Then you have to look at what is not working and see how you want to approach the situation.
Here is the situation with Rollin right now as we speak.
I have not been able to grow my business in other areas like I want to because the way I have approached it isn't working.
I had this idea in my mind of how I wanted to grow and how I would do each step but, to be quite honest I am having a hard time hiring people to meet step one.
I think with so many gig jobs out there it is hard to compete for delivery drivers.
Man, that was hard to admit.
But I am resourceful.
As hard as it is I am brainstorming ways to grow Rollin.
One idea I am fiddling with is allowing people to start offering services in their area under the Rollin name with a program similar to franchising.
This way I can get people into their own business with all the support and knowledge I have already gained in this type of business.
There are a lot of rules and regulations that I have to research in that area.
I just know if I do it that way I will never let any one area be overrun with owners all splitting the profit to many ways to make any money.
So I have a long way to go yet.
I hope it works out.
What do YOU think?
Would you ever open your own company this way in your area?
If you are remotely interested let me know what you think in the comments or shot me an email at Karen@rollindelivery.com.
Karen aka The Delivery Diva
Recently the larger food and grocery delivery companies have set up shop in the areas I serve.
When someone asked me how I felt about that my answer shocked them.
I told the young lady that I was glad they had finally made it here and named all the companies that were here now.
They include Grubhub, Postmates, maybe Ubereats and Instacart. There are others like Shipt but I am not sure of the areas they serve.
These are big companies. They have tons of money to throw at advertising and marketing. I am sure you have received a postcard from at least one of them.
I bet you wonder how that is good for my business?
When I started my company the biggest hurdle for me was explaining to people what I did. Now with the big companies coming into town people are more aware of the types of things my company does too but on a more personal scale.
The larger companies can afford to spend big money on goggle ads, facebook ads, instagram ads and more, but even that points people to companies that do the same thing in their area. I may not come up at the top of the search page but I still come up.
The biggest difference with my company and the big ones moving into the area is I am a errand and delivery company and they are software companies that have built delivery/logistics software. I use software built by other companies to track my bookings and logistics. This allows me to still work with restaurants and establishments that want to utilize the large companies online presence and still have my company do their deliveries.
The people who use my service instead of the big ones want to know who is performing their errand and they may need more than one errand done at a time. They want products delivered from a locally owned non-franchise establishment. Often they just want to call or text what they need from a couple of different places and they need to know all of the possible options in real time. Even as I grow these principles will remain the same.
I think it is wonderful that people have options. I think it's wonderful that these options are creating ways for people toearn more money and be independent.
How did I come to all this wonderful enlightened knowledge.
Trial and error plus listening to the needs of my clients.
I can't say that when they first opened shop I was not a little nervous. Then I noticed how the numbers went up on my website views and how many more new clients I was signing up each week.
Now it is time to grow!
Karen, aka The Delivery Diva
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