 It's a whole new decade! Not just a New Year. I went to a vision board event hosted by The Vine last year and I have been really interested in them every since. This is not mine in the picture because I am still working on it but there is one thing I noticed while setting my business goals for this year.
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 What should we as small business owners be putting in writing?
We should be putting everything in writing. Everything like what? Every action taken in your business should be put down in writing. Everything that you do and that your employee's do should be put in writing. There should be a written process for every action in your business. Why? Everyone loves to hear the word FREE!
Everyone loves to get FREE stuff. Well now your business can test Rollin for FREEEEE! (Went a little overboard with the E's.)  How many times have you wanted something to eat or something from a store that delivers only to hear that you are out of the delivery range.
I know that can be super annoying. When Jimmy John's first moved to my area, with there advertised speedy delivery, I called to give them a try. Surprisingly, I was out of the delivery range. Rollin has used the pick lady as our logo for sometime now. I drew her on my old ipad at the beginning of the journey. I really do enjoy the logo but I think it is time for the design to grow up a little What do I mean by that? The pink lady logo is absent on lot of our products because she is hard to replicate. The background colors and variety of other colors makes her mega expensive to print onto other items. Often people do not realize what she is. So even with the complicated coloring they still do not get the message of a lady on skates. I was new to business when I drew her up and I think I missed the main point of a logo. To be recognized and easy to remember. Here is our old logo. I pulled into the driveway of a first time delivery client for The Medicine Shoppe Salisbury. The nice lady met me outside and signed for her medication. She said "you have the easiest job there don't you? I explained how The Medicine Shoppe contracts with my Company to deliver to their clients and that I owned a courier company. She responded: "Oh so you sell vacuum cleaners?" People often ask what it is we do. Sometimes I say "I run errands for people and business'es." Sometimes I use the short answer. "I am a courier." No matter exactly how I answer, more questions always follow. I love the questions and then starting a conversation about my services. Often I make a new client and almost always I make a new friend. So Exactly What Do We Do?Where Do We Do It?How Much Does It Cost?That answers the main 3 questions that come after a new conversation is started around what we do.
When people make a special request I also do errands that are out of the scope of those listed. If time permits. Like: Deliver office supplies by box truck to South Carolina. Transport a special glue to a trampoline park in Tennessee. Check in on an elderly couple with family far off. I always tell my clients to just ask. If I am unable to help I try and find someone who can. Maybe I should try and sell some vacuum cleaners at each delivery too! Karen, aka "The Delivery Diva" Some of my clients have schedules that would make the President need a nap. They often tell me that I just don't understand how busy they are.  Something about giving people back even a little peace of mind makes me so happy.
Sometimes when they call I can hear the stress in their voice. Often people explain to me what is going on and why they need help so badly. I feel for them. I know that life can throw in so many roadblocks. From sickness to car trouble. When deadlines move or prescriptions run out. I get to help! I get to make someones life run smoother. It's a great feeling! Thank You Karen, The Delivery Diva Sometimes there comes a time in the life of your business when you have to admit it just isn't working.
Then you have to look at what is not working and see how you want to approach the situation. Here is the situation with Rollin right now as we speak. I have not been able to grow my business in other areas like I want to because the way I have approached it isn't working. I had this idea in my mind of how I wanted to grow and how I would do each step but, to be quite honest I am having a hard time hiring people to meet step one. I think with so many gig jobs out there it is hard to compete for delivery drivers. Man, that was hard to admit. But I am resourceful. As hard as it is I am brainstorming ways to grow Rollin. One idea I am fiddling with is allowing people to start offering services in their area under the Rollin name with a program similar to franchising. This way I can get people into their own business with all the support and knowledge I have already gained in this type of business. There are a lot of rules and regulations that I have to research in that area. I just know if I do it that way I will never let any one area be overrun with owners all splitting the profit to many ways to make any money. So I have a long way to go yet. I hope it works out. What do YOU think? Would you ever open your own company this way in your area? If you are remotely interested let me know what you think in the comments or shot me an email at Karen@rollindelivery.com. Karen aka The Delivery Diva |
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