It's a whole new decade! Not just a New Year. I went to a vision board event hosted by The Vine last year and I have been really interested in them every since. This is not mine in the picture because I am still working on it but there is one thing I noticed while setting my business goals for this year.
What should we as small business owners be putting in writing?
We should be putting everything in writing.
Everything like what?
Every action taken in your business should be put down in writing.
Everything that you do and that your employee's do should be put in writing.
There should be a written process for every action in your business.
How many times have you wanted something to eat or something from a store that delivers only to hear that you are out of the delivery range.
I know that can be super annoying.
When Jimmy John's first moved to my area, with there advertised speedy delivery, I called to give them a try.
Surprisingly, I was out of the delivery range.
Rollin has used the pick lady as our logo for sometime now.
I drew her on my old ipad at the beginning of the journey.
I really do enjoy the logo but I think it is time for the design to grow up a little
What do I mean by that?
The pink lady logo is absent on lot of our products because she is hard to replicate.
The background colors and variety of other colors makes her mega expensive to print onto other items.
Often people do not realize what she is.
So even with the complicated coloring they still do not get the message of a lady on skates.
I was new to business when I drew her up and I think I missed the main point of a logo.
To be recognized and easy to remember.
Here is our old logo.
I pulled into the driveway of a first time delivery client for The Medicine Shoppe Salisbury.
The nice lady met me outside and signed for her medication.
She said "you have the easiest job there don't you?
I explained how The Medicine Shoppe contracts with my Company to deliver to their clients and that I owned a courier company.
She responded: "Oh so you sell vacuum cleaners?"
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