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Rollin has used the pick lady as our logo for sometime now. I drew her on my old ipad at the beginning of the journey. I really do enjoy the logo but I think it is time for the design to grow up a little What do I mean by that? The pink lady logo is absent on lot of our products because she is hard to replicate. The background colors and variety of other colors makes her mega expensive to print onto other items. Often people do not realize what she is. So even with the complicated coloring they still do not get the message of a lady on skates. I was new to business when I drew her up and I think I missed the main point of a logo. To be recognized and easy to remember. Here is our old logo. Here are the alternatives.Can you let me know which logo you like the best? Vote for your favorite. Vote for the one you think people will remember. Thanks for helping Karen aka "The Delivery Diva"  I pulled into the driveway of a first time delivery client for The Medicine Shoppe Salisbury. The nice lady met me outside and signed for her medication. She said "you have the easiest job there don't you? I explained how The Medicine Shoppe contracts with my Company to deliver to their clients and that I owned a courier company. She responded: "Oh so you sell vacuum cleaners?" People often ask what it is we do. Sometimes I say "I run errands for people and business'es." Sometimes I use the short answer. "I am a courier." No matter exactly how I answer, more questions always follow. I love the questions and then starting a conversation about my services. Often I make a new client and almost always I make a new friend. So Exactly What Do We Do?Where Do We Do It?How Much Does It Cost?That answers the main 3 questions that come after a new conversation is started around what we do.
When people make a special request I also do errands that are out of the scope of those listed. If time permits. Like: Deliver office supplies by box truck to South Carolina. Transport a special glue to a trampoline park in Tennessee. Check in on an elderly couple with family far off. I always tell my clients to just ask. If I am unable to help I try and find someone who can. Maybe I should try and sell some vacuum cleaners at each delivery too! Karen, aka "The Delivery Diva" |
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APRIL 2018 |
