This Saturday after Christmas I made a discussion to remove all the social media apps from my work phone.
I did not do it lightly because Rollin is active on social media.
The question became: What is that activity actual doing for my business.
To be completely clear.
I am not deleting my social media accounts connected to my business.
I am just choosing to not have them available on my cellphone.
By not having them on my cellphone I am hoping to be more aware of what I post and when.
When I first made my Facebook account, I had all the wide eyed dreams about how it would transform my business.
I built up my page and made post trying to see what worked.
I paid money for ads that I included in my monthly marketing budget.
Facebook ads do not cost a lot of money to run.
Of course the more money you spend, the more people that will see your ads, or at least that is what Facebook says.
I can honestly say that once Facebook decided to monetize more my business page was seen less and less.
The only way to get any views over 50 is to pay for them for me at this point.
Even with the paid ads Facebook has not really yielded any significant profit.
That fact has remained the same on Instagram, LinkedIn, Pinterest, Youtube, Twitter or Alignable.
To be fair, I don't have much activity on Youtube or Alignable.
I also quite Twitter some time ago as it did not really seem to fit into the way I use social media.
As much as I enjoy talking to people on social media and enjoy the awareness they provide,
the time doesn't equal balance out to sales.
Likes are not sales!
I don't make any money off of them.
It has seemed like the same group of people like my post and they are not my idea client.
In other words, my social media audience rarely spends money with me even when I have the rare popular post.
It seems like you are doing work when you spend time taking pictures and posting.
It feels great to get likes and talk with people on social media but
it can be a time stealer without being profitable.
So what will I do instead?
I will limit my social media post to 1 time per day at the most.
I will respond to any questions or comments one time a day.
Plus that one time will be from my computer and not my phone.
I am sure my phone will perform better without the clutter of tons of social media pictures on it.
Once I take the picture I will send it to my computer and then delete it from my phone.
I do know that some businesses have great experiences with social media advertising.
I know big brands can advertise with massive amounts of money.
As a small business owner, even with the targeting of ads, it just doesn't seem worth it for me.
How will I market my business without leaning on social media?
The ways I already do.
With direct mail and prospecting.
I actually send postcards and letters to people I have sourced and want to work with.
I use emails along with this blog and referrals from current clients to bring in new business and
better serve the clients I already have.
My website brings in new clients as well.
One to three post a week should be enough to at least make my pages look up to date.
Let's see how it goes!
Karen aka The Delivery Diva
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